Formstack is a document platform.
Lead gen is a different job.
Formstack is built around contracts, approvals and e-signatures, and it is good at them. Paid-traffic lead generation needs a different toolkit — phone verification, TCPA certification and pricing that does not meter submissions per form.
Where an enterprise document platform stops being the right fit.
Document workflows and lead funnels optimise for opposite things.
A contract workflow optimises for completeness — every field, every signature, every approval. A lead funnel optimises for the opposite: the fewest questions that still disqualify the wrong person before a closer spends time on them. Formstack is built for the first job. This is built for the second.
Qualification before capture
Homeowner gates, service-area ZIP checks and credit bands disqualify silently instead of collecting a lead you cannot sell.
Verification before submit
The phone number is confirmed while the prospect is still on the page, not by a rep the next morning.
Volume without a bill change
Per-form submission caps make a winning campaign an unplanned upgrade. Unlimited removes the question.
HIPAA should not be a line item on a $99 plan.
Formstack offers HIPAA as a paid add-on layered onto a plan that already starts at $99 a month. MakeForms signs a Business Associate Agreement on every plan, including Launch at $65, and ships the infrastructure behind it as standard rather than as an upsell.
BAA on every plan
Including the entry tier, with no add-on SKU to negotiate before a campaign can launch.
Encryption and residency as standard
AES-256 at rest, TLS 1.3 in transit, US data residency and tenant-isolated encryption keys.
Attested, not just asserted
SOC 2 Type 2, ISO 27001 and GDPR across every plan.
MakeForms vs Formstack for lead generation.
| Feature | MakeForms | Formstack |
|---|---|---|
| OTP phone verification | ||
| TrustedForm certification | ||
| Monthly submissions | Unlimited | 1,000 per form |
| HIPAA BAA | Included | Paid add-on |
| Vertical lead-gen templates | 66 included | |
| Document workflows + e-sign | E-signatures | Full suite |
| Salesforce integration | Scale tier | |
| Starting price | $65/mo | $99/mo |
What $99 buys, and what $65 buys.
| Feature | Formstack Forms $99/mo | MakeForms Launch $65/mo | MakeForms Scale $133/mo |
|---|---|---|---|
| Volume | |||
| Monthly submissions | 1,000 per form | Unlimited | Unlimited |
| Forms | 25 | 30 | Unlimited |
| Lead-gen essentials | |||
| OTP phone verification | |||
| TrustedForm certificates | |||
| Vertical templates | 66 | 66 | |
| Compliance | |||
| HIPAA BAA | Add-on | ||
| SOC 2 Type 2 + ISO 27001 | |||
NorthernStar Milk
"MakeForms has the Canadian data storage and the PIPEDA compliance that really sold us on the switch."
Great Value, High Submissions, Quick Load Times
First, the value is excellent. With 5,000 submissions for just $29 a month, it's affordable for handling high volumes without breaking the bank. I also noticed it loads quickly when embedded on my site, which keeps things running smoothly for visitors – a big plus for user experience.
A Great Typeform alternative!
The tool focus on data security and is 100% GDPR compiant and for those like us who work with sensitive data this is a must! In addition to this, the tool is truly complete, we have tried several competitors but of all, this is the best.
Build a form and validate user in no time
MakeForms has solved the problem of user verification. We use online forms for user registration for our events which have limited capacity. Having fake registrations is an issue, but MakeForms resolves this problem through SMS verification.
Efficient and Professional Form Building, as well as Support
Custom domain setup was a breeze, and the flexibility to toggle between different form styles is a thoughtful touch. MakeForms offers a range of form styles, including a handy one-step form feature, which looks great.
Konstantin Kovshenin
I've been a TypeForm user for ages, this looks very promising
Sahil Khosla
I recently got a demo and my mind was blown. It's a "Mercedes" of forms. Got all the bells and whistles.
Excellent support, and development
I needed a PIPEDA complaint form maker that could handle single forms for multiple clinic locations. I had a couple of development requests in order for it to meet our needs. The development was quick, and exactly what we asked for.
Amazing Form Creator!
It is a very comprehensive software where every little detail have been carefully considered and their team behind is EXTREMELLY responsive. We provided them some suggestion, they approved it, and just 2 days later they added the requested feature.
It is not just a form generator, robust and functional and GDPR compliant
I must say that it is not just another alternative to existing form generators: it is the specific solution for every need and stands out from all the others for its design and functionality.
Great Form Building Tool
MakeForms has been instrumental in building out forms to utilize within my business to collect feedback, screen leads, and more. I love that the forms can be built with logic, can be branded, and built with workflow automations.
Formstack alternative questions, answered.
Is MakeForms a full Formstack replacement?
How does Formstack pricing compare?
Does Formstack support TrustedForm or phone verification?
Is Formstack HIPAA compliant?
Leave Formstack with your forms, not your fingers crossed.
Rebuild your highest-traffic form in MakeForms in under 30 minutes. Keep the design, add the verification layer Formstack never had, and watch your bad-lead rate fall on the same ad spend.