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Medicare lead generation

Generate HIPAA-compliant Medicare leads with verified phone numbers

MakeForms helps Medicare agencies generate 100% owned qualified Medicare leads with multi-step smart forms. Collect HIPAA-compliant PHI, verify them with OTP, capture TrustedForm-certified consent, and help more enrollment-ready prospects reach your agents.

T65 / First enrollees
Highest value segment
Prospects turning 65 and enrolling in Medicare for the first time. No prior plan bias. Decision is fresh. MakeForms T65 forms target this window specifically.
Medicare Advantage
200 searches/month
Advantage leads need current plan, network preference, and prescription drug tier pre-qualification. MakeForms MA forms ask all three before the phone field.
Medicare Supplement
150 searches/month
Supplement (Medigap) leads need plan letter comparison intent and budget range. Different qualification from Advantage — different form, different pipeline.
200+ agencies onboard
94% verified phone rate
3.2s average OTP delivery
$120M+ qualified pipeline
SOC 2 Type II certified
HIPAA ready
Live in 30 minutes
TrustedForm on every plan
200+ agencies onboard
94% verified phone rate
3.2s average OTP delivery
$120M+ qualified pipeline
SOC 2 Type II certified
HIPAA ready
Live in 30 minutes
TrustedForm on every plan
T65 — Turning 65 leads

T65 enrollment windows are some of the highest-converting periods in Medicare marketing.

Prospects turning 65 and entering Medicare for the first time are easier to enroll because they’re making a brand-new coverage decision instead of switching away from an existing plan.They're in the Initial Enrollment Period (IEP), which opens 3 months before their 65th birthday and closes 3 months after. The challenge is identifying them early enough.

Most Medicare agents miss this window because they don't have a system to target prospects by age in real time. Use MakeForms HIPAA compliant forms to capture age, verify phone numbers with OTP and route anyone reporting their 65th birthday within 6 months, to a priority CRM T65 pipeline automatically.

Mobile-first forms, built for cold traffic
100% visual form builder
Branch logic based on age, current coverage status, prescription drug tier interest
OTP + TrustedForm on every submission
HIPAA-compliant Medicare leads
40+ medicare lead gen templates ready to launch
Medicare enrollment window — T65 prospect
-3
3 months before 65th birthday
Initial Enrollment Period opens. Best time to enroll. Coverage starts on birthday month.
Highest intent window
65
65th birthday month
IEP in progress. Employer coverage may have ended. Decision is urgent.
Decision window
+3
3 months after 65th birthday
IEP closes. Late enrollment penalty begins. Urgency is maximum.
Late enrollment risk
AEP
Annual Enrollment Period (Oct 15 – Dec 7)
All enrolled seniors can switch plans. Highest competition of the year.
Annual window
Three Medicare products

Publish-Ready Lead Gen Templates for Medicare Enrollment

T65, Medicare Advantage, and Medicare Supplement leads all qualify differently. Our template library has optimized HIPAA compliant forms built specifically for each Medicare lead type.

T65 / First enrollment

Built for high-intent T65 Medicare leads

T65 prospects are entering Medicare for the first time, making them one of the highest-intent Medicare lead segments. These forms can help agencies qualify enrollment timing, employer coverage status, and prescription needs before the lead reaches sales. Form includes:

Age qualification for turning 65 within 6 months
Employer coverage and urgency qualification
Prescription-drug pre-screening
Priority CRM routing for T65 leads
OTP + TrustedForm on every submission
Medicare Advantage

Built for Medicare Advantage qualification

Medicare Advantage prospects are usually comparing plans, frustrated with their current coverage, or looking for better network and prescription benefits. These forms help qualify switching intent before enrollment conversations begin. Form includes:

Age 65+ eligibility qualification
Current plan dissatisfaction flows
HMO vs PPO preference routing
Prescription drug qualification
Income-based subsidy qualification
Medicare Supplement

Built for Medicare Supplement qualification

Medicare Supplement prospects are often looking for broader coverage and are more sensitive to premium range and underwriting eligibility. These templates help agencies pre-screen budget, enrollment status, and health qualification early in the flow. Form includes:

Medicare Part A/B enrollment qualification
State-based eligibility routing
Existing Supplement coverage qualification
Monthly premium qualification
Health-status pre-screening
Live transfer vs digital

The real difference between live transfers and owned Medicare leads

Live transfer Medicare leads solve one problem really well: contact rates. A call center qualifies the prospect and connects them directly to your agent live on the phone. But the tradeoff is control. You’re paying for every transferred call, using someone else’s qualification script, and relying on a consent record that belongs to the vendor, not your agency. MakeForms helps Medicare agencies generate their own exclusive Medicare leads connected to HIPAA-compliant qualification forms with OTP verification and TrustedForm-certified consent built in.

Live transfer Medicare leads

$50–$120 per connected call

A call center qualifies the prospect first, then transfers the call live to your agent. Contact rates are high, but the qualification logic is generic, the consent record belongs to the vendor, and you still pay for transfers that never convert.

~$85
average cost per transfer
No
Vendor-owned TrustedForm records
Generic
qualification script
Limited
control over lead quality
MakeForms digital + OTP

$45–$75 CPL with 89%+ verified contact rates

Run Meta or Google ads directly into a MakeForms Medicare qualification flow. You own the traffic, the qualification logic, and the leads, with OTP verification, HIPAA compliance, and TrustedForm-certified consent built into every submission.

~$60
average CPL on Meta
Yes
your TrustedForm certificate
Custom
qualification logic
100%
exclusive Medicare leads
When live transfers make sense:

Your agents are closers, not prospectors

If your agents are highly skilled but hate working a cold lead list, live transfers deliver warm prospects. The higher cost per transfer is worth it for the right agent profile.

You need volume immediately during AEP

If it's October 20 and you haven't built a digital lead gen system, live transfers are your fastest path to volume for the rest of the enrollment period.

When MakeForms digital is the better choice:

You're spending $5k+/month on leads. You want your own TrustedForm consent records. You want to control the qualification criteria. You're building a long-term lead gen system, not just buying volume.

HIPAA compliance

HIPAA compliance starts at the form level

Prescription details, Medicare coverage status, and health-related questions all fall under PHI. Using a non-HIPAA-compliant form builder to collect that information creates major compliance risk.

MakeForms helps agencies collect Medicare leads securely with HIPAA-compliant forms, signed BAAs, encrypted PHI handling, and US data residency built into the platform.

Signed BAA available during onboarding
PHI field marking inside the editor
US data residency on every account
Tenant-isolated AES-256 encryption
Signed Business Associate Agreement
Standard HHS-aligned terms · Pro and above
Included
AES-256 encryption at rest
Tenant-isolated keys · All plans
All plans
PHI field marking
Per-field in the form editor · Pro+
Pro+
US data residency
AWS us-east-1 · PHI stays in the US
All plans
SOC 2 Type II + ISO 27001
Annual independent audits
Certified
By the numbers

What 200+ agencies actually see.

0
agencies running on MakeForms
0
verified phone rate via OTP
0
qualified pipeline generated
0
close rate vs unverified leads
Medicare lead gen FAQ

Questions Medicare agents ask before switching.

How do Medicare agents get leads?

Most Medicare agents get leads in four ways: shared aggregator leads, live transfers, direct mail, or by generating their own through Meta and Google ads. Shared leads usually see 40–55% contact rates, while live transfers cost around $50–$120 per connected call. Agencies generating their own Medicare leads with MakeForms typically see $45–$75 CPLs with 89%+ verified contact rates thanks to OTP verification.

How much do Medicare leads cost?

Shared Medicare leads usually cost $15–$45 and are often sold to multiple agents. Exclusive purchased leads can range from $40–$100, while live transfers typically cost $50–$120 per connected call. Agencies running their own Meta campaigns usually see $45–$75 CPLs for T65 leads and around $55–$90 for Advantage or Supplement leads.

What is the best time to generate Medicare leads?

AEP, from October 15 through December 7, is the busiest Medicare enrollment season. Competition and lead costs increase fast during this period, which is why many agencies start campaigns in September. T65 leads stay valuable year-round because those prospects are entering Medicare for the first time.

What are T65 Medicare leads?

T65 leads are people turning 65 within the next 3–6 months and entering Medicare for the first time. They’re one of the highest-intent Medicare lead segments because they don’t already have a plan in place and are actively looking for guidance during enrollment.

What is the best CRM for Medicare agents?

GoHighLevel, Sunfire Matrix, Salesforce, HubSpot, and MedicarePro are some of the most commonly used CRMs in Medicare lead generation. MakeForms connects directly with HubSpot, Salesforce, and GoHighLevel, while Medicare-specific tools like Sunfire Matrix can connect through webhooks.

Do Medicare lead forms need to be HIPAA-compliant?

Yes. If your form asks about prescriptions, coverage status, or health-related information, you’re collecting PHI under HIPAA. Using a non-HIPAA-compliant form builder can create serious compliance risk, including fines starting at $50,000 per record for willful neglect.

What fields should a Medicare lead form have?

Most Medicare forms should first qualify age, Medicare product interest, current coverage status, state, prescription needs, and budget range before collecting contact details. OTP phone verification and TrustedForm-certified consent should happen at the final step before submission.

How do I generate Medicare Advantage leads specifically?

Most agencies generate Medicare Advantage leads through Meta ads targeting ages 64–75 in licensed states. Qualification forms usually ask about current plan dissatisfaction, HMO vs PPO preference, and prescription needs before collecting contact details. During AEP, many agencies increase ad budgets by 30–50% because switching intent peaks during that window.

T65, Advantage, Supplement. Every Medicare lead pre-qualified and verified.

Book a 15-minute demo. We'll build a Medicare qualification form for your product type and states live — T65 routing, age gate, OTP, TrustedForm, and HIPAA-compliant PHI field marking. Ready before AEP.

No credit card. No commitment. 15 minutes.

200+ agencies onboard
94% verified phone rate
3.2s average OTP delivery
$120M+ qualified pipeline
SOC 2 Type II certified
HIPAA ready
Live in 30 minutes
TrustedForm on every plan
200+ agencies onboard
94% verified phone rate
3.2s average OTP delivery
$120M+ qualified pipeline
SOC 2 Type II certified
HIPAA ready
Live in 30 minutes
TrustedForm on every plan