Generate insurance leads
that are more likely to close.
MakeForms is the ultimate lead qualification form builder for insurance agents who want cleaner leads from paid ad traffic. Create multi-step forms for auto, life, health, commercial, and home insurance with OTP verification and TrustedForm-certified consent included on every submission.
What 200+ agencies actually see.
Should you buy insurance leads or generate your own?
This is the question almost every insurance agent asks before spending money on lead generation. Buying leads gets you volume. Generating your own gives you more control, better contact rates, and leads that aren’t being hounded by other agents.
Shared leads = Shared competition.
Your ads + Your form = Your leads exclusively
Lead Gen templates for every line of insurance business
Every insurance product qualifies differently. Auto insurance leads need vehicle and driver details. Life insurance leads depend on health tier and age. Health insurance forms need coverage and household qualification. MakeForms comes with dedicated insurance lead templates for every major line, each designed around the qualification logic and compliance needs of that product.
Auto insurance leads
Multi-step auto forms qualify on vehicle type, number of drivers, current carrier, coverage lapse history, and service area zip code. OTP-verified phones. TrustedForm on every lead.
See auto insurance templatesLife insurance leads
Life and final expense forms qualify on age, health tier, face amount range, and smoker status before the phone field. The highest-volume insurance search cluster.
See life insurance templatesHealth insurance leads
Health insurance forms qualify on coverage type (ACA vs employer vs Medicare), household size, income band, and current coverage status. HIPAA-aware field handling included.
See health insurance templatesCommercial insurance leads
Commercial forms qualify on business type, number of employees, annual revenue, and existing coverage. Lead scoring routes high-value accounts to your best closers automatically.
See commercial insurance templatesHome insurance leads
Homeowners insurance forms qualify on property type, ownership status, current carrier, and zip code. Renters disqualify silently on step one before a phone number is ever captured.
See home insurance templatesFrom ad click to verified lead in under 3 seconds.
MakeForms helps insurance agencies launch qualification flows quickly without stitching together multiple tools. Pick your insurance template, connect your CRM, and start sending traffic.
Pick your line template
Choose the template for your line — auto, life, health, commercial, or home. Every template ships with the correct qualification questions, OTP, and TrustedForm pre-configured. Edit what you want to change. The compliance pieces are already in place.
Connect your CRM
Connect HubSpot, GoHighLevel, or Salesforce in under 5 minutes. Map fields once. Every lead arrives with contact details, qualification answers, OTP verified status, TrustedForm certificate ID, and UTM parameters from your ad — automatically.
Send paid traffic
Embed on your landing page or use the hosted MakeForms URL directly in your ad. Run Meta or Google traffic. Every prospect who passes qualification and verifies their phone via OTP lands in your CRM in under 3 seconds — with a TrustedForm cert attached. Ready to call.
NorthernStar Milk
"MakeForms has the Canadian data storage and the PIPEDA compliance that really sold us on the switch."
Great Value, High Submissions, Quick Load Times
First, the value is excellent. With 5,000 submissions for just $29 a month, it's affordable for handling high volumes without breaking the bank. I also noticed it loads quickly when embedded on my site, which keeps things running smoothly for visitors – a big plus for user experience.
A Great Typeform alternative!
The tool focus on data security and is 100% GDPR compiant and for those like us who work with sensitive data this is a must! In addition to this, the tool is truly complete, we have tried several competitors but of all, this is the best.
Build a form and validate user in no time
MakeForms has solved the problem of user verification. We use online forms for user registration for our events which have limited capacity. Having fake registrations is an issue, but MakeForms resolves this problem through SMS verification.
Efficient and Professional Form Building, as well as Support
Custom domain setup was a breeze, and the flexibility to toggle between different form styles is a thoughtful touch. MakeForms offers a range of form styles, including a handy one-step form feature, which looks great.
Konstantin Kovshenin
I've been a TypeForm user for ages, this looks very promising
Sahil Khosla
I recently got a demo and my mind was blown. It's a "Mercedes" of forms. Got all the bells and whistles.
Excellent support, and development
I needed a PIPEDA complaint form maker that could handle single forms for multiple clinic locations. I had a couple of development requests in order for it to meet our needs. The development was quick, and exactly what we asked for.
Amazing Form Creator!
It is a very comprehensive software where every little detail have been carefully considered and their team behind is EXTREMELLY responsive. We provided them some suggestion, they approved it, and just 2 days later they added the requested feature.
It is not just a form generator, robust and functional and GDPR compliant
I must say that it is not just another alternative to existing form generators: it is the specific solution for every need and stands out from all the others for its design and functionality.
Great Form Building Tool
MakeForms has been instrumental in building out forms to utilize within my business to collect feedback, screen leads, and more. I love that the forms can be built with logic, can be branded, and built with workflow automations.
Questions insurance agents ask before switching.
What are insurance leads and how do agents get them?
How do I generate my own insurance leads online?
Is it worth buying insurance leads from companies like EverQuote or QuoteWizard?
What is the average cost per insurance lead?
What is TrustedForm and why do insurance agents need it?
How does OTP verification help insurance agents?
Do I need a separate form for each insurance line?
Which CRM integrations does MakeForms support for insurance agents?
Pick your line. Build your form. Call verified leads.
Book a 15-minute demo. We'll build a qualification form for your insurance line live — OTP, TrustedForm, and CRM integration set up before the call ends.
No credit card. No commitment. 15 minutes.